Content Marketing

Developing A Content Strategy

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Re-purposing Useful Content Strategy Marketing Tips Oftentimes, it takes hours to research and summarize your understanding of the information you just consumed. Combined with a busy workflow and putting to practice what you preach – this daunting task is not always possible. However, as a digital marketing expert, my priority is to continue to provide/share […] Read more…

So You Think You’re Writing effective web content? THINK AGAIN!

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Writing web content that converts prospects into customers is an art. What most businesses fail to appreciate is that web content is distinctly different from any other kind of advertising copywriting or offline marketing communication. Although distinctly different from advertising copy, web copy has the same objective – generate leads, increase customer base and consequently […] Read more…

Why Social Media Sucks

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Why does social media marketing suck? For the record, I incorporated the name of a controversial political candidate in my title for the sole purpose of getting attention. I also used his name to get “found” in Google search. Donald Trump really has nothing to do with this article. But the rule of attaching one’s social […] Read more…