This material was written by Gustavo, representing the EsporteBet
Branding involves more than just having or creating a corporate name and logo. Your brand sets your corporate culture and drives your business strategies, priorities, and influences your communities. The need for aggressive brand development, brand exposure, and subsequent reputation management are necessary for the longevity of your brand’s success.
Conventional marketing wisdom says a brand must engage, an average of 8-11 times, with their target market before they will make a purchasing decision. That is a lot of ‘reach out and touch someone’ (thank you Ma Bell) moments of creativity that agencies and marketing experts need to foster. Even for the BEST of them, […]