Branding

Do You Have an Effective Branding Strategy?

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Branding involves more than just having or creating a corporate name and logo. Your brand sets your corporate culture and drives your business strategies, priorities, and influences your communities. The need for aggressive brand development, brand exposure, and subsequent reputation management are necessary for the longevity of your brand’s success. Develop your brand’s message in […] Read more…

Making Your Brand An Experience with Design Thinking

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Conventional marketing wisdom says a brand must engage, an average of 8-11 times, with their target market before they will make a purchasing decision. That is a lot of ‘reach out and touch someone’ (thank you Ma Bell) moments of creativity that agencies and marketing experts need to foster. Even for the BEST of them, […] Read more…

Rock Your Brand with These Two Simple Steps

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ALL THOSE IN FAVOR OF INCREASING YOUR REVENUE – RAISE YOUR BRAND! It is extremely important to offer a Unique Selling Proposition (USP) to your product or service that clearly distinguishes your company from your competitors. The hallmark of several great companies is the customer experience offered by their brand. In today’s world of massive marketing […] Read more…