Follow these steps for link building strategies, and you will surely get FOUND.
Although link building is the single most important SEO strategy for getting your website, products, and services discovered online – it is not the only strategy. This blog series will be directed toward organically growing your website, through an effective link strategy, compounded with relevant content.
No matter what anyone tells you, content is STILL King.
In order for a website to rise through the ranks organically, it’s content must be flawless. Today’s SEO insiders will tell you that you cannot rank without links. However, links cannot overcome weak content. Meaning, if you have an amazing link building strategy connected to weak content, your efforts will be in vain.
Weak content is any content that is not relevant to the keyword phrases entered by an online user when running an internet search. If you have a page about Puppies and your linking strategy landed the web user onto a page strictly about Cats, that is considered weak content. Other forms of weak content can include a page that contains less than 300 words; a page that brutalizes the English language; or a page that contains images that are not at all relevant to the subject matter.
Respect is earned, not given.
To overcome the hazard of weak content, do not think of links as only a means to connect your site. Think of them as online partnerships, press mentions, featured podcasts, and influencer relationships. Your strategy should be focused on link earning not link building. As others start discovering your valuable content, they will link over to it as a resource.
Links are meant to give back to search engines what they are longing for.
Gone are the days of poor internet search results. Googles’ 8 major algorithmic changes made certain of that. Today’s search engines are smarter. They expect to be linked to content that will provide more meaning to the keyword phrase the internet user entered into Google search.
Benefits of link building.
- Link building increases authority and trustworthiness in your digital documents.
- Quality links to multiple sources will increase your website ranking.
Today’s series will focus on TECHNICAL SEO for link building success.
On-page optimization should always be performed prior to engaging in any off-page SEO efforts. The following steps are required for effective on-page optimization:
- Ensure that individual digital assets, (posts, pages, portfolios, etc), are individually optimized for search.
- Analyze your top performing pages and be sure to incorporate those as back-links in your link building strategies.
- Use Google analytics to determine which pages have the lowest bounce rate and higher user engagement. (These are good pages to set for back-links)
- Use Google analytics to determine which pages have the highest bounce rate and lesser user engagement. (These are bad pages to set for back-links and should be resolved).
- Crawl your own website pages using an internet crawler, (Scrapy, Python, Screaming Frog), to locate 404 error pages and resolve.
- Check competitors sites using the same crawler. If you should discover a broken link, use the Wayback Machine to locate what content used to sit there. Repurpose that content and pitch it with your own spin to those who were visiting that page from your competitor’s site.
- Finally, conduct a back-link audit, using the Google search console, to your own site. If you find a lot of spammy links to your site, block them using Google’s disavow tool.
Benefits of Technical SEO
- Technical SEO will help you achieve the maximum performance out of your links.
- Technical SEO is like a blank canvas, awaiting your painting of a well-structured site with quality linking strategies.
Please allow 1-4 months to notice the impact of your Technical SEO efforts.
Be sure to BOOKMARK this blog so that you won’t miss my next installment where I will focus on Killer Content for link building purposes.