Writing web content that converts prospects into customers is an art. What most businesses fail to appreciate is that web content is distinctly different from any other kind of advertising copywriting or offline marketing communication. Although distinctly different from advertising copy, web copy has the same objective – generate leads, increase customer base and consequently […]
Re-purposing Useful Content Strategy Marketing Tips Oftentimes, it takes hours to research and summarize your understanding of the information you just consumed. Combined with a busy workflow and putting to practice what you preach – this daunting task is not always possible. However, as a digital marketing expert, my priority is to continue to provide/share […]