Content Writing

So You Think You’re Writing effective web content? THINK AGAIN!

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Writing web content that converts prospects into customers is an art. What most businesses fail to appreciate is that web content is distinctly different from any other kind of advertising copywriting or offline marketing communication. Although distinctly different from advertising copy, web copy has the same objective – generate leads, increase customer base and consequently […] Read more…

Does your Digital Marketing Speak Web Speak?

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What is web speak? Web speak is a craft with principle and methods that have little to do with grammar and mechanics and everything to do with identifying and meeting your readers need. Web speak is writing with a consistent style and clear sense of purpose. Most simply: Web speak is copy that is written […] Read more…