ALL THOSE IN FAVOR OF INCREASING YOUR REVENUE – RAISE YOUR BRAND!
Having a strong and unique selling proposition (USP) is of critical importance. It distinguishes your company from your competitors. The hallmark of several great companies is their unique selling proposition. In today’s world of massive marketing output, every industry is struggling to get their message heard. Companies are going after the same target market and are trying to stand out in the crowd. Some are desperate for attention. It’s every brand for itself.
Consumers do not merely purchase products or items, they are purchasing your brand. They are buying your image, your reputation, and the experience they get when selecting your brand.
Effective branding involves a comprehensive digital marketing strategy that results in personal connections. Any successful brand must connect with people emotionally in order to stimulate consumers into action.
TRY OUR TWO STEP PROCESS TO DISCOVER YOUR BRAND AND DEVELOP AWARENESS
- BRAINSTORM WITH NOTES: Each decision-maker in your branding should write down their thoughts for the following 3 questions: “Who are we?” “What are we not?” and “Where would we like to go?”
- GATHER RESULTS: All decision-makers should read one another’s responses. Those which seem in alignment – should be submitted for purposes of prioritizing your branding goals.
- NARROW DOWN FOR BETTER CLARIFICATION: This is typically the eye-opening segment of the discovery process. In most cases, we find that most decision-makers all have the same desire for their business brand. However, many disagree with the actual message. While some think that ‘cutting-edge’ best defines their brand, others might believe that “hip’ and ‘up-to-date’ are more accurate. Here is when like responses should be matched with other like responses.
- CLARIFY & IDENTIFY: These responses typically contain adjectives that define your brand today and where it should head for tomorrow. Match each of your “Who we’d like to be” notes with a card from the “What are we not” list. Put these notes together into sentences that more clearly identify your brand: “We are trendy, but not over-the-top.” “We are sensible, however, we are far from boring.”
Creativity is intelligence having fun. – Albert Einstein
Remember the only bad idea is the one not shared. Narrow your brand ‘definition’ down to 4-5 adjectives that align well. Spend a week reflecting on the adjectives individually. Pay attention to ways in which events and experiences in your own life align with the 4-5 adjectives. Think of moments throughout the week that you were moved to act.
When you regroup. Share your observations. Pay attention to see if others in your group have had similar experiences and reactions. You should see a pattern. That pattern is the foundation for defining your corporate brand. After all – it was developed by the number one asset of any company . . . YOU!