Today I stumbled across a Facebook page. A member posted the following questions regarding the power of email. I wanted to offer up the following feedback with hopes that the member will find my response useful. #1 Is email marketing still a useful outlet? Email marketing is a top source of data for analytics. That's right - email is not only a powerful channel on its own. The data gathered from email marketing helps power other marketing
Social media has become dominant, not only in life but in business. YouTube is second only to Google when it comes to search. Nine-thousand one-hundred Tweets happen per second. Three new members join LinkedIn every two seconds. Facebook is the third largest country (behind India and China) with eighteen percent of all internet users on Facebook. Why use social media and get lost? I’d rather be a big fish in a small pond and stick
What is web speak? Web speak is a craft with principle and methods that have little to do with grammar and mechanics and everything to do with identifying and meeting your readers need. Web speak is writing with a consistent style and clear sense of purpose. Most simply: Web speak is copy that is written to address your reader’s needs and support your business goals. Why does web speak matter? When you are trying to