Re-purposing Useful Content Strategy Marketing Tips
Oftentimes, it takes hours to research and summarize your understanding of the information you just consumed. Combined with a busy workflow and putting to practice what you preach – this daunting task is not always possible. However, as a digital marketing expert, my priority is to continue to provide/share useful content marketing information.
In my research, I came across this useful article, “Developing A Content Strategy”. It was published by one of my FAVORITE RESOURCES, the Content Marketing Institute. I wanted to share this article, in particular for the following reasons:
- Features a nice summary info-graphic at the end that can be easily cut and pasted to any marketers “to do” whiteboard.
- Includes a hot-link for Fall Registration of Content University
- Provides hyperlinks to other useful articles.
- Most important – covers this week’s topic of content marketing, while saving me time!
I also stumbled across another, equally useful, article “It’s All About Data! Measuring the Effectiveness of Content Marketing.” After all, the two go hand in hand. If you are taking the time to develop creative and engaging content, it is wise to ascertain the return on your investment. This requires research to understand what you are producing is connecting with your target audience and what is not.
Do I really need to create a content marketing strategy?
As featured on Content Marketing Institute . . .
Yes! As we’ve learned through our annual research, not only do you need a strategy, you also need to document it. Those with a documented content marketing strategy:
- Are far more likely to consider themselves effective at content marketing
- Feel significantly less challenged with every aspect of content marketing
- Generally consider themselves more effective in their use of all content marketing tactics and social media channels
- Were able to justify spending a higher percentage of their marketing budget on content marketing
