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Social Media

Social Media Is Not Magic.

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Social Media is in the eye of the beholder. Some businesses see it as the singular solution for their marketing needs, a magic wand that will magically convert prospects into leads. Others see it as a fad, a nuisance, a medium to only engage with grudgingly. The truth lies in the middle. Social Media is a tool. It’s a megaphone. It’s a comment card. It’s a round table. It’s a billboard. It’s a coffee shops […] Read more…

Are You AFRAID of Being Heard on Social Media Platforms?

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social media platforms

Case Study: Starbucks social media backlash. The number one concern my clients have when it comes to social media is the potential BACKLASH they can suffer as a result of posting the wrong message. Remember last year’s Holiday cup? Starbucks went with an ALL RED cup instead of a cup that reflected “Christianity” in an effort to include all religious ideologies. Shortly after releasing the all-red cups, there were over 9 million internet posts and broadcasts […] Read more…

Straight Up Social Media Talk

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Do you even know WHY you want Social Media Traffic to your site? How many times have I heard the following statement or something very close to it? Nicole – I am not even sure social media is working for me. I feel as if I am all over the place, I am allocating a TON of resources to “be social”, and despite my efforts – I am not feeling the impact through increased visitors to […] Read more…

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