Social Media

Social Media Is Not Magic.

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Social Media is in the eye of the beholder. Some businesses see it as the singular solution for their marketing needs, a magic wand that will magically convert prospects into leads. Others see it as a fad, a nuisance, a medium to only engage with grudgingly. The truth lies in the middle. Social Media is […] Read more…

Are You AFRAID of Being Heard on Social Media Platforms?

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social media platforms

Case Study: Starbucks social media backlash. The number one concern my clients have when it comes to social media is the potential BACKLASH they can suffer as a result of posting the wrong message. Remember last year’s Holiday cup? Starbucks went with an ALL RED cup instead of a cup that reflected “Christianity” in an […] Read more…

Why Social Media Sucks

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Why does social media marketing suck? For the record, I incorporated the name of a controversial political candidate in my title for the sole purpose of getting attention. I also used his name to get “found” in Google¬†search. Donald Trump really has nothing to do with this article. But the rule of attaching one’s social […] Read more…