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Content Marketing

So You Think You’re Writing effective web content? THINK AGAIN!

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Writing web content that converts prospects into customers is an art. What most businesses fail to appreciate is that web content is distinctly different from any other kind of advertising copywriting or offline marketing communication. Although distinctly different from advertising copy, web copy has the same objective – generate leads, increase customer base and consequently sales. When you write your web content, do you come up with an amazing concept that will result in success? […] Read more…

Straight Up Social Media Talk

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Do you even know WHY you want Social Media Traffic to your site? How many times have I heard the following statement or something very close to it? Nicole – I am not even sure social media is working for me. I feel as if I am all over the place, I am allocating a TON of resources to “be social”, and despite my efforts – I am not feeling the impact through increased visitors to […] Read more…

Like Donald Trump – Social Media Sucks

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Why does social media marketing suck? For the record, I incorporated the name of a controversial political candidate in my title for the sole purpose of getting attention. I also used his name to get “found” in Google search. Donald Trump really has nothing to do with this article. But the rule of attaching one’s social media strategy to a current event or trending topic does apply. So, let’s get to the discussing why social media […] Read more…

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