Mobile Technology is revolutionizing how we market, communicate and advertise our products and services to the consumer. Currently, 62% of consumers are purchasing goods via mobile devices. Is your website mobile friendly? When I say mobile ready, I am not referring merely to whether or not your website is designed to fit all screens. That is responsive website design. I am asking if your site optimized to enhance the mobile user experience? The key feature of a Read more...Read More
Social Media Marketing has taken wind because it levels the playing field for large and small corporations alike. This has left several old school marketers and business executives wondering ‘how do you combine the timeless principles of marketing with the latest social media platforms?’ To answer this question, it helps to have a knowledge of the principles of marketing. Marketing is about selling. Every business must have a marketing plan to sell their products or Read more...Read More
Today I stumbled across a Facebook page. A member posted the following questions regarding the power of email. I wanted to offer up the following feedback with hopes that the member will find my response useful. #1 Is email marketing still a useful outlet? Email marketing is a top source of data for analytics. That’s right – email is not only a powerful channel on its own. The data gathered from email marketing helps power other marketing Read more...Read More