Repurposing Useful Content Strategy Marketing Tips Oftentimes, it takes hours to research and summarize your understanding of the information you just consumed. Combined with a busy workflow and putting to practice what you preach - this daunting task is not always possible. However, as a digital marketing expert, my priority is to continue to provide/share useful content marketing information. In my research, I came across this useful article, "Developing A Content Strategy". It was published
Content is STILL the number ONE most important aspect of any digital marketing effort. When I say CONTENT, I mean actual text on a screen or paper. That is right. We all know that adding video and photos will increase the click-through rates. However, there needs to be a STORY behind the audio and visual. Videos, photos, and memes are undoubtedly attention grabbers, but the story behind the image is what keeps your audience coming back.
Developing your brand’s message in a way that will establish your organization as the industry leader. Assisting your organization with finding a niche market that you can call your own. Creating an even playing field for your brand that emphasizes your brand strengths. It's what we do! To successfully distinguish your brand and create content that converts, we first need to ‘discover’ your story. Authenticity is crucial when telling your story. That is why we