Women can pretty much manage anything in this world. Given the fact that they can run a household with rowdy children by themselves, or tame a roomful of teenagers in a classroom – managing a business looks like a walk in the park. It’s not surprising that women can take the helm of different business ventures, and not just home-based businesses. Historically, men have accepted women in business, but their acceptance was focused on support based Read more...Read More

Social Media is in the eye of the beholder. Some businesses see it as the singular solution for their marketing needs, a magic wand that will magically convert prospects into leads. Others see it as a fad, a nuisance, a medium to only engage with grudgingly. The truth lies in the middle. Social Media is a tool. It’s a megaphone. It’s a comment card. It’s a round table. It’s a billboard. It’s a coffee shops Read more...Read More

Writing web content that converts prospects into customers is an art. What most businesses fail to appreciate is that web content is distinctly different from any other kind of advertising copywriting or offline marketing communication. Although distinctly different from advertising copy, web copy has the same objective – generate leads, increase customer base and consequently sales. When you write your web content, do you come up with an amazing concept that will result in success? Read more...Read More