A BRANDING PROCESS THAT EFFECTIVELY SPECIFIES YOUR BRAND AS A STRATEGIC MARKET ASSET.

Developing your brand’s message in a way that will establish your organization as the industry leader. Assisting your organization with finding a niche market that you can call your own. Creating an even playing field for your brand that emphasizes your brand strengths. It is what we do!


We will help draft your story by asking the hard questions. 

Where is your organization today and how did it originate?

What are our goals for the upcoming year, and are there aspects of our brand communications that are downright contradictory or even slightly out of alignment with what you want to achieve? For example, imagine your primary goal is to reposition your brand and communicate that your company is the leading innovator in its category. If your website is not mobile compatible, its design is dated and its content hasn’t been updated since 2010, your brand will come across as behind the times – a perception that contradicts the message you want to communicate.

What is your business's soul?

We are here to help your business re-discover it’s soul and to develop a compelling message worth sharing. We will instrumentally assist you with your message and the BEST way to relay it. You believe in your product and service and you know it will benefit others. Entice others to feel that same motivation that got your started in the first place.

What is your corporate philosophy?

In a nutshell. Who are you? You have a brilliant product or service that you know people will love. But today’s consumer is looking for so much more than just a great pair of shoes or top-notch personal trainer. People want to identify with a feeling and share an experience with your brand. Creating the environment for your consumer experience should be a KEY component of your mission statement.

Staying consistent with your brand through your corporate philosophy is key. Do you want your customers to feel like they’re at home in your quaint coffee shop? Do you want them to feel like they’re a part of an exclusive club when they join your gym? Or, do you want them to feel like they’re your one and only priority when they hire you as a financial consultant? Consider the sensory side of your business. Everything – from your logo and website to decor and one-on-one meetings – should reflect this feeling/experience.

How does your brand experience compare with others in your industry?

To answer this question, conduct competitive/comparative audit and consider marketing best practices for each major touchpoint. For your website, for example, evaluate effectiveness and aesthetic value of design, quality and relevancy of content, usefulness of features and functionality, ease of navigation, SEO goals, responsiveness, and calls to action. Don’t forget the in-person brand experience – whether it’s in your offices, at your customers’ place of business, tradeshows and conferences, or networking events.

Is your brand message consistent across all the marketing channels?

This is especially important in today’s marketing environment where it’s too easy to get caught in adding every new and trendy marketing channel to your mix without first carefully considering its unique purpose, characteristics, and relevance to your brand message.

To successfully distinguish your brand and create content that converts, we first need to ‘discover’ your story. Authenticity is crucial when telling your story. That is why we ask the hard questions. We will also uncover as much customer feedback as we can, to see how your story is currently being interpreted. Finally, we will research the competition to determine what they are doing to share their message.

 


Branding involves more than just having or creating a corporate name and logo. Your brand sets your corporate culture and drives your business strategies, priorities, and influences your communities. The need for an aggressive brand development, brand exposure, and subsequent reputation management is necessary for the longevity of your brand’s success.

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