We will cultivate your story to establish your brand as an industry leader while creating a message that emphasizes your brands’ strengths. It is what we do!
Branding involves more than just having or creating a corporate name and logo. Your brand sets your corporate culture and drives your business strategies. The need for an aggressive brand development, exposure, and subsequent reputation management is necessary for the longevity of your brand’s success.To successfully distinguish your brand and create content that converts, we first need to find the moral of your story. Authenticity is crucial when telling your story. That is why we ask the hard questions. We will discover how your story is currently being interpreted. Finally, we will research the competition to determine what they are doing to share their message.
Let’s start drafting your story.
What is the moral to your story?We are here to help your business discover it’s soul and to develop a compelling message worth sharing. You believe in your product and service and you know it will benefit others. Let’s write the story that moves others to feel that same motivation that got you started in the first place.
Where is your organization today?What are your goals for the upcoming year? Are there aspects of your brand that are downright contradictory or even slightly out of alignment with what you want to achieve? If you want to be perceived as the leading innovator in your industry – but your website is outdated and you are not engaging socially, your brand will come across as behind the times. Clearly, a perception that contradicts the message you want to communicate
What is your corporate philosophy?Who are you? You have a brilliant product or service that you know people will love. But today’s consumer is looking for so much more than just a great pair of shoes or top-notch personal trainer. People want to identify with a feeling and share an experience with your brand. Creating the environment for your consumer experience should be a focal point in your mission statement.
Do you want your customers to feel like they’re at home in your quaint coffee shop? Do you want them to feel like they’re a part of an exclusive club when they join your gym? Shouldn’t your clients feel like they’re your one and only priority when they hire you as a financial consultant? Consider the sensory side of your business. Everything about your marketing should emphasize your customer’s experience.
How does your brand compare with others in your industry?Conduct an internal and external audit and consider marketing best practices for each major touch point. For your website, evaluate the effectiveness and aesthetic value of it’s design, the quality and relevancy of content, usefulness of features, ease of navigation, and mobile responsiveness. The in-person brand experience should also be extraordinary.
Is your brand message consistent across all the marketing channels?This is especially important in today’s marketing environment where it’s too easy to get caught in adding every new and trendy marketing channel to your mix without first carefully considering its unique purpose, characteristics, and relevance to your brand message.